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LinkSquad, find your dreamteam

Social networkGaming / e-sportsUX ResearchUI Design

E-sports created a new kind of professional, but no product spoke to how competitive gamers actually build a team. LinkSquad is a social network for exactly that: find and post team openings, follow tournaments, connect with players, and show a gamer-native profile — a résumé for competitive play.

A solo project taken end to end. Interviews flipped the premise: casual players don't care who they play with, so I focused the product on the competitive profile, where the right teammate genuinely matters.

11days · solo · research to hi-fi prototype

Read the full case study on Medium
Role

Solo · UX/UI, end to end

Year

2021

Type

Personal project · web app

Timeline

11 days

Deliverables

Research · Persona & journey · Lo-fi & hi-fi prototype

Interactive prototype

Open in Figma for the full experience →

The full story

Research, design decisions, hi-fi prototype and monetisation — the complete write-up lives on Medium.

Read on Medium

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